Development Pathway

Learning and up-skilling are essential parts of the modern working life. Flexible organisations need flexible, and increasingly empowered employees; that in turn calls for transformative and empowering learning (Harvey, 2000). Part of my reason for taking further education is to learn more about the principles and tools of marketing, an area I work in but … Continue reading To Infinity and Beyond!

https://www.ecommerce-nation.com Artificial Intelligence or AI is changing the face of first contact customer services. My Customer reports that by the end of 2020 80% of all UK businesses will have AI or a chat-bot solution in place as a first line of customer interaction. Increased access to disruptive technologies has meant that it it much easier … Continue reading Rise of the Machines

xiamen,china Global digitization is encompassing more and more of our daily lives and interactions. As a result of this we are leaving behind us with our every digital interaction ever more detailed information about our preferences, personalities, political inclinations as well as our personal and professional aspirations. As a result of this the business community … Continue reading Data Handling and Ethics

The human race is now in the epicentre of the "digital age" and we are well on the way to a totally digital world. Organisations are shedding their contemporary business models and the classic views of what products are is disappearing in place of new ideas which require less cost and overheads (Delloite, 2013). Who … Continue reading A review of the contemporary digital environment: The Sound of Silence.

Hi Everyone, Source: Getty Images Great to be back on the digital marketing course. Source: Getty images My digital literacy is reasonable, but has had to improve considerably due to the nature of my work. Accessing managing and evaluating online information is something I do everyday with my companies competitors, If you know where to … Continue reading

This module of the MSc in Marketing has been the biggest learning curve of the course so far. However, one of the most enjoyable parts has been having the ability for the first time to read review and comment on the work of my cohort. I have learnt so much about some really exciting businesses, … Continue reading Reflection

Source: aalogics.com What has made Amazon such a successful company? Is it because they sell multiple products on an online platform? Yes, but so do lots of other companies. Is it because they have a diverse portfolio? Yes but again so do alot of other businesses. I believe that the reason amazon are so successful … Continue reading Innovation

The digital business environment has for some time now been seen as the future of retail. It saves retailers the costs of renting or purchasing shops on what were becoming more and more expensive on the high streets. More and more companies began racing to build their digital offering and high street stores have been … Continue reading Clicks and Mortar?

The impact of the Digital economy on Product Management to date: To understand the impact of the digital economy on Product Management, it is important to understand the impact of the digital economy on our purchasing patterns. Product Management and Product Marketing is changing because consumers are changing the way they purchase items. Simonsen and … Continue reading

Hi, I'm Reza. I have been working in technical roles almost all my professional life. I started out my career as a running my own business Plumber and Gas Engineer, before moving into a technical support role for a for a water purification manufacturer. I was lucky to have a good relationship with my manager … Continue reading A new Dawn