Month: February 2019

This module of the MSc in Marketing has been the biggest learning curve of the course so far. However, one of the most enjoyable parts has been having the ability for the first time to read review and comment on the work of my cohort. I have learnt so much about some really exciting businesses, … Continue reading Reflection

Source: aalogics.com What has made Amazon such a successful company? Is it because they sell multiple products on an online platform? Yes, but so do lots of other companies. Is it because they have a diverse portfolio? Yes but again so do alot of other businesses. I believe that the reason amazon are so successful … Continue reading Innovation

The digital business environment has for some time now been seen as the future of retail. It saves retailers the costs of renting or purchasing shops on what were becoming more and more expensive on the high streets. More and more companies began racing to build their digital offering and high street stores have been … Continue reading Clicks and Mortar?