Reflection

This module of the MSc in Marketing has been the biggest learning curve of the course so far. However, one of the most enjoyable parts has been having the ability for the first time to read review and comment on the work of my cohort.

I have learnt so much about some really exciting businesses, Art and Tech, Hawkers, Nex World Wide Shipping and Hampimag. I also really enjoyed learning through research for my own blog series on Amazon.

One of the things that I have really taken away from this is how little of the surface of digitalization which we have touched. I think as a tool its is so so exciting. The short (5 min) video shows just how powerful the digital transformation has been:

https://www.youtube.com/watch?v=BQovQUga0VE

However, what reading the blog posts has also taught me is that, however, strong the digital transformation has been there is still room for some old fashioned bricks and mortar.

Reading Julia Wilson’s blog (https://juliagoesdigital.wordpress.com) I learnt some really interesting facts about why people still use the highstreet rather than going digital.

  • 73% of people want to touch and try merchandise before purchasing.
  • 85% of people want to test health and beauty and furniture before purchasing.
  • 65% shop in stores to avoid delivery fee’s.

Apart from those facts Julia uses some awesome infographics and created her own cool video which I wouldn’t have known how to do without reading her blog:

https://www.youtube.com/watch?v=4g6AZ933jGw

A lot of what I have learnt I am really excited to apply in future modules, the use of infographics, and video’s. But the use of these digital tools is not just academic, they give options to expand horizons professionally as well.

How can we apply the circular economy to our workplaces and integrate it into our digital practices to create a more efficient workspace? What impact will digitization have on the future of our workplace? How can I use this knowledge to upskill further to make sure that I do not lose my job?

I especially am curious as to how much additional value I can add to the product set which I am responsible for in my workplace using the internet of things, AI, as well as other potential digital servicing tools. Will we be able to provide a digital-first line service support to our products as well as a physical second line to help reduce our customer’s service costs? Also implementing SMAC and REACH to better understand how we are performing digitally.

https://www.slideshare.net/ck4prodmktg/talking-smac-how-social-mobile-analytics-cloud-reshaping-your-business-your-marketing

https://slidemodel.com/templates/race-digital-marketing-planning-framework-powerpoint-template/

I think the most exciting part will be the journey over the next 5,10,15 years as the true potential of digitalization as well as our understanding of how to make the most of it begins to impact. Already in the industry my products are developed for (clinical analysis) you see job losses in clinical laboratories due to the automation of clinical analyzers. Rather than having samples manually loaded they are all just poured into a trough sorted via QR/Bar codes, and taken along tracks for testing. As a result, analysers can perform 10x more tests than they could even 5 years ago. What will they be able to do in 10 years time?

I don’t know but I am looking forward to the ride.

Thanks for reading.

References:

Wilson, J. (2018, February 3rd) It is a really bad time to be boring especially if you are in retail. Retrieved from: https://juliagoesdigital.wordpress.com/2019/02/03/it-is-really-bad-time-to-be-boring-especially-if-you-are-in-retail/

Harris, L. (2019a). BEMM129Z3 Digital Business Models: Who are the Winners and Losers. Retrieved 2019, February 24 from https://vle.exeter.ac.uk/mod/forum/view.php?id=840253&forceview=1

Harris, L. (2019b). BEMM129Z3 Digital Business Models: Introduction. Retrieved 2019, February 24 from https://vle.exeter.ac.uk/mod/forum/view.php?id=840253&forceview=1

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.